Going above and beyond

there are tons and tons of big business out there that have lots of people and to make them work they run on massive bureaucracy that are slow and unaccommodating to the end consumer.  because they do this they can often offer better prices and make there products more accessible and more well known though big budget marketing complains. so what are we the small business owners supposed to do?  We go above and beyond when it comes to customer service we help and self market everywhere we go we offer the support that the big business cant in order to build up our customer loyalty.